Miscellaneous
Advertising/Marketing
Linda Forem (Web Site: http://www.richmondradioadvertising.com/)
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Radio One Richmond specializes in reaching the African American consumer penetrating over 80% of the Urban Population in Richmond, Virginia.
We offer a level of service and capability that addresses our advertiser' needs for completely integrated marketing opportunities. We invite you to experience a completely new vision of marketing that is an energy we call Richmond-Fusion: We fuse together any combination of three elements
... On-Air, On-Line and On-Site.
All are designed to help your business grow. Richmond-Fusion has a team of marketers that includes specialists in Radio Advertising and Production, Database Marketing, On-Line Radio and On-Line Video, Web Advertising, Lead Generation, as well as Personality Endorsements, Cause Marketing, Promotions and Contesting, On-Air Features and Traffic Adjacencies.
Our experience has lifted the sales of National, Regional and Local Advertisers of all sizes and budgets. We have success stories to share with you at your request. Radio One Richmond-Fusion is the ONLY Richmond media company with ideas to engage the Urban Consumer.
For more information, call us directly at 804-501-0765.
FAQ (Frequently Asked Questions)
1.) Is Radio right for me? If radio were invtented today, it would be all the marketing rage. Why? Because we live in an on-the-go society, and unlike newspaper or television, radio is with us everywhere; in the car, at work, and in the home. Radio is an affordable, mobile, and intrusive medium that provides advertisers with the ability to target a specific audience. When used correctly, radio provides a cost-effective marketing platform for nearly any type of business. Radio can reach on-the-go consumers and allows you to establish a special relationship with consumers. Radio's listenership remains strong, while time spent with other media declines. Radio can cost-effectively knock through the sea of media bombardment. Radio creates success with powerful and profitable on-location remote broadcasts. Radio's unique formats allow you to target your best prospects. Radio reaches prospects closest to the point of purchase. Radio can bridge the gaps left by other media options. Radio provides unique specialized on-air promotions. Radio is king for establishing top-of-mind-awareness. 2.) How do I get started? Research our website to answer your basic questions. When you're ready to take the next step, contact us so we can perform a custom marketing analysis for you. You can do this online, or you can meet personally witho one of our account managers. After answering a series of question and telling us what you want to accomplish, we can put together a customized game plan for your business. Once you agree on the advertising schedule, we will develop a commercial that effectively tells your story or makes the case for your product or service. 3.) How long does it take for advertising to begin working? This depends on what you are seeling and the offer you're making. Tell people to visit you for a free $100.00 bill and you'll have a traffic jam outside your business. Otherwise, advertising is similar to pushing a car. It's tough at first, but the more you push, the easier it gets. Soon enough you can move the car along with minimum effort. We tell our new clients, "In three months you'll hate me, in six months you'll talk to me again, and in ten months you'll be inviting me to your house for dinner." Stick with your plan and you'll be provided a healthy return on investment. 4.) What is TOMA? TOMA (Top-of-mind awareness) advertising yields the greatest long-term benefits. Not everyone needs your products or services today, so advertising fo a month is a crapshoot. Consistently reminding a large group of consumers, who are also most likely to do business with you, about your Unique Selling Proposition, is most beneficial. When any of our listeners need your product, our goal is to position your business in their top of mind recall. 5.) What should I say in my commercial? Ask yourself, "Why should someone do business with me?" Be specific. "What truly makes me a better cchoice than my competitors?" "What makes us special?" "What is our Unique Selling Proposition?" Take a look at your strengths versus your competitor's weaknesses that can result in taking business from them. Our goal is to grow your business by getting you an unfair share of the market's dollars from your competition. A marketing analysis can help us fine-tune your message. 6.) I'm a retailer, what's best for me? Do you live and die by sale events, or do you want more consistency for your business? Sale event advertising can drive customers, but it's the "Drug of Marketing." The more sales you have, the more advertising you need. However, if you want a steady, less fickle customer base, we recommend the safer consistent approach. 7.) I'm NOT a retailer, what's best for me? The right message delivered consistently. Whether you're a doctor, lawyer or carpet cleaner, a well-developed commercial (great copy) stating your unique selling position will keep you in the consumers mind when the day comes that they need your services. 8.) I'm having an event, how should I advertise? Heavy advertising works best for event marketing. We recommend eight to twelve commercials a day for a minimum of three days prior to an event or major scale. 9.) I don't have a large budget, what do you suggest? First, complete a marketing analysis online or meet with one of our account managers. We can then determine if we can help you. We will also tell you if we can't help you. That's what separates us from many of our competitors. 10.) Should I advertise during nights and weekends? It's not always cost effective to "anchor" your commercials in drive time only. When our clients buy "TAP" (Total Audience Plan), their commercials run in all dayparts; including drive times. Attacking a night and weekend audience is a great way to stretch a small advertising budget. Think we're kidding? Just think about the large number of potential customers you could easily influence who work night and weekend shifts in our area, or the potential customers that are running errands on the weekends (driving in their cars listening to their favorite radio station!). Plus, there's less advertising during the evening and on weekends, which means your commercial has the potential to be noticed even more than usual. 11.) Is there a charge for an account manager to meet with me? Nothing, it is free of charge, simply inquire about your event or opportunity. 12.) What is a "Unique Selling Proposition?" A Unique Selling Proposition is some feature or benefit of your product or service that customers and prospective customers can associate with your business. A Unique Selling Proposition distinguishes you from your competitors, and is yours alone. Ask Linda Forem a question |
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